About Us
Cabalen holds a special place in the lives of Filipinos as a beloved buffet-style restaurant featuring specialty dishes from Pampanga. Over the decades, Cabalen has grown into a group of companies, bringing quality Filipino food nationwide and introducing global restaurant brands to the Philippines.
As the company expanded, it began introducing global restaurant brands to the Philippines while maintaining its commitment to Filipino food. With over 40 years of success, the Cabalen Group of Companies has evolved to offer a variety of dining experiences, from local to international flavors.
Vision Statement
To continue to grow, evolve, and solidify its place in the food business as the number one Filipino buffet concept in the Philippines . By consistently providing the highest quality of food and service that are attuned to global standard, Cabalen endeavors to bring the best of Filipino heritage cuisine to the world while improving the lives of its employees and doing its part in saving the environment.
Winning at Cabalen
Awards and Accomplishments through the years
Certificate of Achievement Award
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Inventing, Sustaining, and Evolving a Filipino Food Icon, According to Maritel Nievera, President &#; CEO of Cabalen Group
From the introduction of Kapampangan specialty cuisine to the buffet concept to the launching of international brands, Maritel Nievera, President & CEO of Cabalen Group, retraces her entrepreneurial journey.
Cabalen holds a special place in the lives of Filipinos. It is a place where families gather and celebrate over abundant food, served buffet-style, with specialty dishes that come from Pampanga, the culinary heart of the Philippines. For this reason, Cabalen the restaurant has spread across the country with its ubiquitous presence in malls. And as it has grown over the decades, the restaurant has evolved into a group of companies that not only brings Cabalen to the world but also brings global restaurant brands to the Philippines. Behind this beloved restaurant is a singular entrepreneur: Maritel Nievera, Founder, President and CEO of Cabalen Group of Companies.
The Business Manual visited Maritel at the Glorietta branch of Cabalen and sat down with her to talk about her remarkable success as an entrepreneur. Today, Cabalen restaurants can be fo
Cabalen celebrates 36 years of good food and delicious memories
Maria Estela "Maritel" Nievera grew up amid the enticing aroma of good food wafting from her grandmother Juliana and mother Ester's Capampangan kitchen in a neighborhood where everybody shared a passion for cooking. She learned the secrets of glorious Capampangan food at her Apong Juliana's knee. Surrounded by cooks and gifted with the Capampangan taste buds, she eventually honed her taste for food.
"Capampangan cooking is very basic, but it's rich in flavor," recalls Maritel Nievera, the beauty and brains behind the Cabalen Group of Companies as its president/CEO. "It's very simple, like ampalaya sautéed in ginger with sardines. My lola would tell us to clean thoroughly and to cook it longer. It's the long cooking that makes Cabalen food really delicious because the longer you cook, the better the flavor comes out. The shelf life is also longer; you can keep the food longer."
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On food tourism and gastro diplomacy
Too salty and too sweet are a big no-no. "So, if we have tibok-tibok (Capampangan panna cotta), you will not taste the sugar, but just the flavor
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